The Basil Build: Inside the Digital
Launch of a Premium Property Brand

Client

BASIL SPACES

Date

16 Oct, 2024

Category

Website Devlopment

Location

S.N. 167/B/1/2, Kokane Chowk, Pimple Saudagar, Pune – 411027.

Platform

When Basil Group, a premium real estate developer in Pune, decided to scale digitally, the goal was clear—build a digital experience as premium as their residential projects. And we delivered just that. Built on a custom-themed WordPress CMS, we gave Basil full control to manage projects, blogs, and forms—without touching a single line of code.

Tactics

We built Basil’s new website on a customized WordPress foundation—giving them flexibility, control, and scalability. From a strategic standpoint, the entire build was engineered to convert. We started with a mobile-first, custom UI/UX that reflects Basil’s clean architectural style, ensuring visitors enjoy a seamless browsing experience across all devices. On the backend, we applied performance optimization, clean code structure, and schema markup to boost SEO and site speed. Every page was designed to rank, with rich content, optimized meta tags, and fast load times. We also integrated clear lead capture points—sticky CTAs, easy-to-use inquiry forms, and WhatsApp click-to-chat—to guide users through a frictionless funnel that drives action.

Challenges

Basil Spaces had established a reputation for delivering modern homes that balance luxury and serenity. However, their digital footprint didn't fully capture the essence of their brand or the quality of their projects. The existing website lacked

  • A cohesive brand narrative that reflects their legacy and vision.
  • User-friendly navigation to showcase their diverse portfolio.
  • Responsive design for optimal viewing across devices.
  • Integrated lead generation tools to convert visitors into clients.

Result

Post-launch, the revamped website achieved:

  • Enhanced user engagement with increased time spent on site.
  • Improved mobile traffic due to responsive design.
  • Higher conversion rates from integrated lead capture forms.
  • Strengthened brand perception aligning with Basil Spaces' commitment to quality and transparency

Solutions

To address these challenges, we embarked on a comprehensive digital overhaul:

  • Platform: Developed a custom WordPress website, ensuring scalability and ease of content management.
  • Design: Embraced a minimalist aesthetic with high-resolution imagery to highlight projects like
  • Basil Flora and Swaraaj Paradise, reflecting the brand's elegance.
  • User Experience: Implemented intuitive navigation, allowing users to effortlessly explore projects, understand the company's legacy, and get in touch.
  • Responsive Design: Ensured seamless performance across desktops, tablets, and smartphones.
  • Lead Generation: Integrated clear call-to-action buttons and contact forms to facilitate inquiries and conversions

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