Explainer Video (Motion Graphics + Voiceover): The Investor Co. is a DPIIT-recognized fintech startup under the Startup India Scheme. Their mission is to simplify stock market access for everyday Indians by offering a simulation-based trading platform with zero capital risk. RADimpression partnered with TIC to create a powerful explainer video that clearly communicates their mission, platform, and value proposition in a dynamic, engaging way.
Our goal was to distill complex financial concepts into an easily digestible 60–90 second video that would appeal to first-time investors, students, and fintech enthusiasts. We:
The key challenge was making financial jargon and technical features accessible and non-intimidating for beginners. TIC also needed the video to reflect their innovation-first ethos while maintaining the trustworthiness expected from a financial brand.
We employed a story-driven structure that walks the viewer through a problem-solution narrative — starting with the fear of losing money in trading, and ending with TIC’s risk-free simulated platform. The visual tone used bold yet clean animations to project both energy and reliability.
The explainer video became a core asset for TIC’s outreach and marketing — helping them secure greater visibility, engage first-time users, and attract investor attention. Crafted by RADimpression, the video now serves as the go-to introduction to The Investor Co.
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