Rozella where architectural artistry
meets a seamless online

Client

Rozella

Date

16 March, 2025

Category

Website Development

Location

Kolkata, India



Platform

Wordpress: ROZÉLLA, the in-house luxury label of MLMC, redefines elegance through premium architectural hardware — where every detail is crafted to transform spaces with sophistication. They approached RADimpression to develop a digital presence that reflects their brand’s artistry, heritage, and modern luxury appeal.

Tactics

Our approach was to design a bespoke WordPress website that would function as both a portfolio and a lead generation tool for architects, designers, and homeowners. Key tactics included:

  • Minimalist, high-end design using clean layouts, custom typefaces, and generous whitespace
  • Product showcase pages for handles, hinges, and bespoke hardware with zoomed-in details and rich descriptions
  • Integration of downloadable brochures and custom inquiry forms
  • Full mobile responsiveness and lightning-fast load times to ensure a seamless experience

We crafted the site to feel like a digital showroom — where every scroll felt luxurious and intentional.

Challenges

The main challenge was capturing tactile luxury through digital design, especially for products that rely heavily on physical finishes and textures. We also had to ensure that the website didn’t overwhelm visitors with technical detail while still serving architects and professionals who seek specs and precision.

Solutions

We used high-resolution photography, subtle hover animations, and a clean UI to highlight craftsmanship. The design emphasized elegance and clarity, blending form with function. We also built an intuitive backend so that Rozella’s team could manage content with ease.



Result

The result is a luxury-grade website that mirrors Rozella’s design philosophy and serves as a powerful marketing and sales tool. It’s now their flagship digital portfolio — built to impress, built by RADimpression.



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