Wordpress: ROZÉLLA, the in-house luxury label of MLMC, redefines elegance through premium architectural hardware — where every detail is crafted to transform spaces with sophistication. They approached RADimpression to develop a digital presence that reflects their brand’s artistry, heritage, and modern luxury appeal.
Our approach was to design a bespoke WordPress website that would function as both a portfolio and a lead generation tool for architects, designers, and homeowners. Key tactics included:
We crafted the site to feel like a digital showroom — where every scroll felt luxurious and intentional.
The main challenge was capturing tactile luxury through digital design, especially for products that rely heavily on physical finishes and textures. We also had to ensure that the website didn’t overwhelm visitors with technical detail while still serving architects and professionals who seek specs and precision.
We used high-resolution photography, subtle hover animations, and a clean UI to highlight craftsmanship. The design emphasized elegance and clarity, blending form with function. We also built an intuitive backend so that Rozella’s team could manage content with ease.
The result is a luxury-grade website that mirrors Rozella’s design philosophy and serves as a powerful marketing and sales tool. It’s now their flagship digital portfolio — built to impress, built by RADimpression.
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