RADimpression delivered a complete digital transformation for JBC International, a global leader in sustainable erosion control solutions. We engineered a modern, secure, and user-friendly website on the WordPress platform, replacing their outdated HTML site to create a digital presence that accurately reflects their innovative and eco-conscious brand mission.
Our approach was twofold — refresh the brand’s visual identity and upgrade their online platform:
The website's crucial technical specifications were presented in dense text and tables. This format was overwhelming for potential clients, making it difficult for them to quickly understand product advantages or compare solutions effectively.
We transformed the complex data into a clear visual language by designing custom graphics. This included layered cross-section diagrams to show product construction, product-in-action infographics to illustrate real-world benefits, and scannable icons for key features.
This visual approach made complex product information immediately understandable. As a result, clients could grasp the unique value of each product much faster, leading to an improved user experience and more informed sales inquiries.
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