Instagram: Ecothereal is a chic tote bag brand rooted in sustainability and eco-conscious fashion. The brand approached RADimpression with the goal of building a meaningful presence on Instagram that reflects their values and connects with a like-minded audience.
To craft a compelling brand narrative, we began with strategic content planning that blended storytelling with visual aesthetics. We organized and executed influencer collaborations, managing photo and reel shoots that aligned with Ecothereal’s eco-friendly vibe. Our team curated:
We ensured each post reflected a consistent tone and earthy visual style to reinforce brand identity.
The main challenge was differentiating Ecothereal in a crowded sustainable fashion space. We had
to create a content strategy that not only appealed visually but also emotionally — telling the
story of sustainability without sounding generic or repetitive.
Another challenge was to generate organic engagement without paid promotions in the early growth
phase.
We handpicked micro-influencers with authentic eco-friendly lifestyles, ensuring alignment with the brand's core values. Photo and video content was shot using natural lighting and earthy settings to visually echo sustainability. Content was planned for consistency in brand colors, tone, and visual language, transforming the Instagram feed into a visually appealing digital boutique.
The campaign drove a 10,000+ organic reach, with steady growth in followers and engagement. Ecothereal’s Instagram now tells a story — not just of stylish totes, but of purpose and planet-first fashion — all powered by RADimpression.
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